Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr.

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Material type: Text

TextPublication details: New York : Wiley, c1994.Description: xiv, 319 p. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Thika Main Campus Library General Stacks	BK	HF5415.13 .W467 1994 (Browse shelf(Opens below))	Available		MKU19513

Includes bibliographical references and index.

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