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	1.	Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Cravens, David W Lamb, Charles W Crittenden, Victoria Lynn Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996 Availability: Items available for loan: Thika Main Campus Library (1)Call number: HF5415 .C6944 1996. Place hold Add to cart (remove)
	2.	The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. by Rodgers, F. G. (Francis G.) Shook, Robert L, 1938- Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Harper & Row, c1986 Availability: Items available for loan: Mombasa Campus Library (1)Call number: HD9696.C64 I4875 1986. Place hold Add to cart (remove)

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