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1.
Strategic integrated marketing communications : theory and practice / Larry Percy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam Elsevier 2004
Availability: Items available for loan: Malindi ODEL Library (1)Call number: HF5415.123 .P476 2004. Thika Main Campus Library (1)Call number: HF5415.123 .P476 2004.

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2.
The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms / Paul Roetzer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2012
Online resources:
Availability: Items available for loan: Nakuru Campus Library (1)Call number: HF5415 .R5665 2012.

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4.
Small data : the tiny clues that uncover huge trends / Martin Lindstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, St. Martin's Press, 2016
Online resources:
Availability: Items available for loan: Nakuru Campus Library (1)Call number: HF5415.32 .L5576 2016.

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