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Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 6th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, 2009
Availability: Items available for loan: Thika Main Campus Library (1)Call number: HF5821 .O34 2012.

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