Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

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Material type: Text

TextPublication details: Chicago : Irwin, c1995.Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Nairobi Campus Library General Stacks	BK	HF5823 .B387 1995 (Browse shelf(Opens below))	Available		MKU77089

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Includes bibliographical references (p. 721-738) and indexes.

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