Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 2nd edDescription: xxiv, 558 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Nairobi Campus Library General Stacks	BK	HF5821 .A74 2009 (Browse shelf(Opens below))	Available		MKU86321
BOOK	Nairobi Campus Library General Stacks	BK	HF5821 .A74 2009 (Browse shelf(Opens below))	Available		MKU96506

Includes bibliographical references (p. 511-523) and indexes.

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