Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
Material type:
TextPublication details: Mason, Ohio : South-Western Cengage Learning, ©2013.Edition: 9th edDescription: xxii, 729 pages : illustrations (some color) ; 29 cmISBN: - 9781111580216 (hbk)
- 1111580219 (hbk)
- HF5415.123 .S54 2013
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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BOOK
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Nakuru Campus Library General Stacks | BK | HF5415.123 .S54 2013 (Browse shelf(Opens below)) | Available | MKU141702 | ||
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BOOK
|
Nakuru Campus Library General Stacks | BK | HF5415.123 .S54 2013 (Browse shelf(Opens below)) | Available | MKU141703 |
Previous ed. published in 2010.
Includes bibliographical references and index.
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