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1.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Availability: Items available for loan: Nairobi Campus Library (1)Call number: HF5415.1265 .S393 2010.

2.
Starting an online business all-in-one for dummies / by Shannon Belew and Joel Elad. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., [2012]
Availability: Items available for loan: Nakuru Campus Library (1)Call number: HF5548.32 .B44 2012.

3.
Social media metrics : how to measure and optimize your marketing investment / Jim Sterne. by Series: New rules of social media series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley, c2010
Online resources:
Availability: Items available for loan: Mombasa Campus Library (1)Call number: HF5415.1265 .S7419 2010.

4.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2011
Online resources:
Availability: Items available for loan: Malindi ODEL Library (1)Call number: HF5415.1265 .S393 2011.

5.
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey john wiley and sons 2017
Availability: Items available for loan: Embu ODEL Library (1)Call number: HF5415.1265 .W75 2017.

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