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Mcquail's Mass communication theory / edited by Denis McQuail.

Contributor(s): Material type: TextTextSeries: SAGE benchmarks in communicationPublication details: Thousand Oaks, CA : Sage Publications, 2005.Edition: 5th edDescription: 4 v. ; 24 cmISBN:
  • 9781412922418 (set)
  • 1412922410 (set)
Subject(s): LOC classification:
  • P90 .M164 2006
Online resources:
Contents:
v. 1. Theories, basic concepts, and varieties of approach -- v. 2. Media systems, economy, governance, and globalisation -- v. 3. Media production and content -- v. 4. Audiences and effects of mass communication.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
BOOK BOOK Nairobi Campus Library P90.M164 2006 (Browse shelf(Opens below)) Available MKU86043
BOOK BOOK Nakuru Campus Library General Stacks BK P90 .M164 2006 (Browse shelf(Opens below)) Available MKU50937
BOOK BOOK Nakuru Campus Library General Stacks BK P90 .M164 2006 (Browse shelf(Opens below)) Available MKU50936
BOOK BOOK Eldoret Campus Library General Stacks BK P90 .M164 2006 (Browse shelf(Opens below)) Available mku35514

v. 1. Theories, basic concepts, and varieties of approach -- v. 2. Media systems, economy, governance, and globalisation -- v. 3. Media production and content -- v. 4. Audiences and effects of mass communication.

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