| 000 | 01205cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 14985784 | ||
| 003 | MKU | ||
| 005 | 20150413122344.0 | ||
| 008 | 070829s2008 nyua b 001 0 eng | ||
| 020 | _a9780805861976 (pbk.) | ||
| 020 | _a0805861971 (pbk.) | ||
| 040 |
_aDLC _cMKU _dYDX _dBTCTA _dBAKER _dYDXCP _dMTG _dNLGGC _dCDX _dDLC |
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| 050 | 0 | 0 |
_aP96.M34 _bM4 2008 |
| 100 |
_aSylvie George _920667 |
||
| 245 | 0 | 0 |
_aMedia management : _ba casebook approach / _cGeorge Sylvie ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bLawrence Erlbaum Associates, _cc2008. |
||
| 300 |
_axi, 414 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. [383]-404) and indexes. | ||
| 650 | 0 |
_aMass media _xManagement _vCase studies. _920668 |
|
| 700 | 1 |
_aSylvie, George. _920669 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0804/2007035427-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0726/2007035427.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c13372 _d13372 |
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