000 00972cam a2200265 4500
001 3598462
003 MKU
005 20150507173209.0
008 690806s1969 ilua b 001 0 eng
020 _a6919980
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.R4 1969
100 1 _aRewoldt, Stewart H.
_q(Stewart Henry),
_d1922-1979.
_932021
245 1 0 _aIntroduction to marketing management;
_btext and cases
_c[by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
260 _aHomewood, Ill.,
_bR. D. Irwin,
_c1969.
300 _axv, 718 p.
_billus.
_c24 cm.
500 _aOn spine: Marketing management.
504 _aBibliographical footnotes.
650 0 _aMarketing
_xManagement.
_91179
650 0 _aMarketing
_xManagement
_vCase studies.
_99433
700 1 _aScott, James D.
_q(James Dacon),
_ejoint author.
_932022
700 1 _aWarshaw, Martin R.,
_ejoint author.
_932023
906 _a7
_bcbc
_corignew
_du
_encip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c19709
_d19709