Marketing /
Roger A. Kerin
Marketing / Roger A. Kerin ... [et al.]. - 8th ed. - New York : McGraw-Hill/Irwin, c2006. - xlvi, 733 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references (p. 673-700) and indexes.
0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper)
Marketing.
HF5415 / .M29474 2006
Marketing / Roger A. Kerin ... [et al.]. - 8th ed. - New York : McGraw-Hill/Irwin, c2006. - xlvi, 733 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references (p. 673-700) and indexes.
0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper)
Marketing.
HF5415 / .M29474 2006