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1.
Business : the American challenge for global competitiveness / William G. Zikmund, R. Dennis Middlemist, Melanie R. Middlemist. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Burr Ridge, Ill. : Austen Press ; Irwin, c1995
Availability: Items available for loan: Nairobi Campus Library (1)Call number: HF5351 .Z54 1995.

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2.
Exploring marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH ; Thomson/South-Western, c2007
Availability: Items available for loan: Thika Main Campus Library (1)Call number: HF5415.2 .Z54 2007.

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3.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western/CENGAGE Learning, c2010
Availability: Items available for loan: KIGALI CAMPUS LIBRARY (1)Call number: HF5415.2 .Z537 2010.

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4.
Exploring marketing research / William G. Zikmund, Barry J. Babin. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH ; Thomson/South-Western, c2010
Availability: Items available for loan: Thika Main Campus Library (1)Call number: HF5415.2 .Z54 2010.

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5.
Business research methods / William G. Zikmund. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2003
Online resources:
Availability: Items available for loan: Meru Campus Library (1)Call number: HD30.4 .Z54 2003.

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